Connecting on Facebook

If you’re one of the roughly 67% of Americans that gets at least some of their news through Facebook, you’ve probably noticed some changes in your newsfeed. 

Due to the rapid and easily monetized spread of sensationalized and false news stories on social media platforms, Facebook has reconfigured its mysterious algorithm to favor posts from your friends and family. For those using Facebook to stay connected with loved ones, this is a good thing! But for organizations like Oregon Wild, it means our supporters see fewer of our breaking news, advocacy opportunities, and event posts. More and more, we’re finding we have to give money to Facebook to get our message out.

Unfortunately, the special interests working to recklessly exploit Oregon’s natural heritage have plenty of money for paid ads, spendy consultants, and even an entire quasi-government agency (OFRI) at their disposal.

But we have you! You’re not a paid for “like” generated by corporate money -  you’re smart, sophisticated, and passionate about protecting our wildlands, wildlife and waters. And we need your help. 

If you’re a Facebook user, you can go to our pages and “Follow” us, then select “See First.” This will make sure our updates and events don’t get lost in your newsfeed. And when we post things that show up in your feed, if you like, comment, or share, it will help our posts get seen by more people - without us having to pay for ad promotion. This is one way we can beat Facebook’s algorithm. 

Providing timely updates on destructive timber sales, showcasing activist events, and highlighting politicians trying to undermine public lands are integral to our advocacy. Social media platforms like Facebook are one of the tools we use to keep our supporters informed, and help them become better advocates for the wild places and things that they care about. By helping us - even by doing things as simple as liking and sharing Oregon Wild content on Facebook -  you’re helping others who want to help keep Oregon wild

Photo Credits: 
Image via Thought Catalog (