About Oregon Wild:
Oregon Wild is a non-profit organization with a mission to protect and restore Oregon's wildlands, wildlife, and waters as an enduring legacy for future generations. Founded in 1974, Oregon Wild’s victories include safeguarding over 1.7 million acres of Wilderness and 1,800 miles of Wild & Scenic Rivers through federal legislation, protecting hundreds of thousands of acres of old-growth forests and critical wetland habitat, and the preservation of numerous imperiled species, from coho salmon to gray wolves. Oregon Wild enjoys a national reputation as a pioneering organization that is both highly strategic and effective, with strong policy expertise.
Commitment to Justice, Equity, Diversity, and Inclusion:
Oregon Wild is committed to building a more equitable, diverse, and inclusive organization and society, and we are actively recruiting and encouraging applicants from a broad range of backgrounds and communities to apply for this position. Important voices have been missing from the environmental movement for far too long, and building a stronger, more just, and more inclusive community starts by creating a more welcoming environment within Oregon and Oregon Wild. Our organization believes that by embracing, respecting, and valuing individuals regardless of their race, sex, sexual orientation, gender identity, gender expression, religion, national origin, or ancestry, we can become a stronger, more effective defender of Oregon’s wildlands, wildlife, and waters.
General Position Summary:
The Branding and Marketing Manager works to create greater public awareness of Oregon Wild across the state, and works to grow our base of support (measured through social media engagement, list growth, financial contributions, and other metrics). In close coordination with the development and communications teams, the Branding and Marketing Manager builds the movement around our work and shapes public narratives about key Oregon Wild campaigns.
The primary focus of this position is external, and key responsibilities include overseeing and managing a new branding and marketing plan for the organization, growing our audience and establishing greater public awareness of Oregon Wild and our campaigns, overseeing a paid advertising strategy (including content and budget creation and strategy), and growing marketing and branding partnerships.
Branding and Marketing
- In partnership with a staff/board Communications and Marketing Committee, develop and implement a new branding and marketing plan for the organization aimed at growing public awareness of Oregon Wild and our mission, and support for our conservation goals
- Oversee outside contractors where appropriate to support this effort, including focus groups, polling, and graphic design
- Develop core language and style recommendations for staff and board based on this plan, ensure consistent use
- Oversee an update of Oregon Wild’s website design, merchandise, and marketing materials to tie into this new plan
- Oversee paid media investments as needed to implement and launch this plan
- As the new plan is implemented, manage Oregon Wild’s branding and marketing partnerships w/ outdoor industry businesses, recreation groups, breweries, and other institutions
Audience Growth and Brand Management
- In coordination with Oregon Wild’s Communications Manager and development team, develop a strategic plan for social media and digital advertising that ensures a consistent narrative and supports branding and marketing goals
- Oversee social media and digital advertising plans that focus on expanding our audience and increasing support for the organization (measured through list growth, engagement, grassroots actions, and financial contributions).
- In coordination with the Communication’s Manager and other staff, create and manage investments in video content, graphics, and other tools needed to more effectively market Oregon Wild, increase social media engagement, and grow support for our work
- Oversee advertising for events and membership initiatives (annual Call of the Wild Gala, Summer Hikes, etc…)
- Support other Oregon Wild staff in promoting key campaigns with message development, social media content, and paid ads aimed at elevating priority initiatives and shaping public narratives on key issues.
- Oversee the development and distribution of short videos, graphics, documentary films, and other tactics as needed to support Oregon Wild campaigns
- A passion for protecting and restoring Oregon’s wildlands, wildlife, and waters
- 3 to 5 years’ experience in multi-channel digital and traditional marketing and communications in a non-profit or for-profit environment.
- Experience in market research, audience targeting, and data-driven decision making
- Experience managing external contracts for graphic design, video production, etc
- Capable of organizing and managing multiple projects simultaneously.
- Creative thinking and problem-solving skills
- Moderate to advanced skills (desired) in website CMS (ie: Drupal, WordPress), Adobe Creative Suite (or similar), Google Ad Words, and Microsoft Office Suite
Location and Supervision:
Oregon Wild has offices in Portland, Eugene, and Bend. This position can be based in any of these locations with a preference for Portland. We will also consider other remote locations in Oregon for the right candidate. Oregon Wild staff continue to work remotely during the pandemic but we have plans to return to a hybrid office/remote model soon. This position reports to the Executive Director.
Pay and Benefits:
This is a full-time, exempt position with benefits, including medical and dental insurance, 403(b) retirement plan option, generous vacation, holidays, and other paid time off.
The annual salary range for this position is $50,000 - $65,000 per year, depending on experience.
How to Apply:
Applications must be sent by e-mail to: email@example.com. Please submit a cover letter and resume consolidated into a single PDF or Word document. Review of completed applications will begin on June 9, 2021 and continue until the position is filled.